e-commerce & e-retail packaging – Protect & Build your Brand Cost Effectively
“Hi, I’m Andy, an e-commerce retailer. I’m over here at Fencor Packaging and I’ve been looking at the new e-commerce packaging that they’re doing.
It’s a self-locking box, which is really easy to put together. What I really like about it is, I can put my stuff in here, fold it up – fairly simply like this – pull this tape off here. Do the box up, put my label on the top and put it in the post.
Now, as it’s coming to the customer it’s going to have branding all around here. It will say my name, bits and pieces.
There’s a big simple ‘tear thing’ here. They will tear that across, undo it, and as they are undoing it, it’s going to have more branding on the inside, which is really good. It can be instructions or offers or whatever it is.
Now, the product is in the middle – try and mess about with that. Now, if for whatever reason they have to return that, it’s fairly simple. They put the product back inside, do it back up, and using the second bit of tape fold it down, stick the label I’ve supplied on top, take to the Post Office and send it back to me. Marvellous!”
Corporate Video 2015
Manor Packaging – Controlling The Supply Chain For Cardboard Packaging
Fencor Packaging for Shelf Ready and Retail Ready Packaging
Retail Ready & Shelf Ready Packaging from Fencor Packaging Ltd
Which cardboard packaging print method could increase your profitability ?
There are of course many considerations when deciding which print method to use for your packaging but advances in technology have been a real game changer for many businesses who are in the know.
Top quality print has long been the domain of litho print and, for long runs it often still is. However, the evolution of flexo print and digital print now means that there are options for many different applications and packaging needs. These options can dramatically impact positively on design, lead times and, importantly, your profitability.
It used to be that litho was the only option when a quality finish was required but that’s no longer the case. Digital print, for example, has greatly improved and is the reason that Fencor have invested heavily in two new large format digital printers for short to medium runs and in a new four colour flexographic printer for medium to long runs.
Take a look at the examples in the video and you’ll see included a box for Interflora that used to be litho printed. It is now produced flexographically. It still has a lovely sheen to it and uses metallic inks but we are able to produce it at a drastically reduced price.
One outcome of these technological advances is that in many instances, and for a number of packaging projects, digital printing is almost on a par with litho but comes in at greatly reduced prices.
Modern presses allow for very tight registration and what would have to be litho years ago can now often be run on flexographic printers. It’s not that long ago when flexo was limited to basic print such as arrows and ‘This Way Up’ messages. You’ll see in the attached video the level of accuracy and print quality we can now achieve. This option has given those that use it a real advantage over their competitors who don’t.
It is not just the progression of the technology and equipment that has led to this improvement but also the development of better inks, enhanced substrates, higher quality printing plates and, ultimately, the knowledge and the ability of the print operators to get the best out of all of them used together.
Have a look at this brief video then contact us to establish what opportunities you may have to leverage your profitability through packaging print options.
Retail Ready Packaging Benefits from Fencor Packaging Ltd Upgrade to 4 Colour Flexogrphic Press – New 4-Colour press Delivers
Interviewer: I am here at Fencor Packaging Group with the Assistant Development Director, Chris Hall. To find out about the New 3 Colour Press that has just been installed and the benefits that it brings the customers. Chris, this is a fairly substantial investment. What prompted it?
Chris: Yes, very substantial investment. We have been seeing a growing marketplace for the high quality print. We have been seeing our selves take a greater share of that.
We have been doing a lot of work on behalf of our clients over the last few years and pushing the boundaries. We felt the time was right, now to take that next step and put in a brand new modern press.
Interviewer: What are the key advantages that you feel this New 3 Colour Press is going to bring for your clients?
Chris: Well, certainly one would be the 3 Colour Printer with inline Rotary Dye Cutter. It has the ability to offer the high quality print. Our old press was 2-color. We could do 3 or 4 color, but on a double pass. We have got the addition of a further Print Station here. Which enables us to do more print in a single pass and of a higher quality. There is various elements on this machine that allow us to do that. We all take on the benefit of being able to dye cut inline on longer run work when required.
Interviewer: I understand there is a thing called a Vacuum Transfer Element to this machine, and that is quite key.
Chris: Yeah, absolutely. The Vacuum Transfer on this new Press allows us to hold the material through the machine perfectly square, so we get perfect print registration to dye cut registration. On the old machine we have print [00:01:46] print colors which you could end up with just a little bit of twist. It would only have to be a millimeter out and you are suddenly not perfect.
This Vacuum Transfer does away with that and just holds it square all of the way through the machine at every pass.
Interviewer: The other thing I heard mentioned was something that is called Light Touch when it comes to the plates hitting the material.
Chris: Yes. That is correct. Again, on the old press more outdated technologies meant that we were often changing things, and so you couldn’t always judge things exactly. Particularly one print stage to another.
The new Press is computerized and it allows us to adjust the height of the printing plate by .1 of a millimeter. When we are working with different thickness materials we can get the accuracy on the press not only much quicker, but changing from material to material. It speeds up that process. Also, from print unit to print unit, so we get that same accuracy all the through the machine. That allows us just to sort of kiss the board with the print. Which enables us to get much finer detail on then end product.
Interviewer: The lighter weight print materials. Does that mean there is an opportunity perhaps for a reduction in cost?
Chris: Absolutely, absolutely.
Interviewer: If you had to summarize, Chris the three key advantages this machine brings to your customers. What would they be?
Chris: Well, just a high quality print. It is the ability to hold that registration through the machine. Then there is the ability to work with lighter weight materials when appropriate. Overall, it can deliver up to a 40 percent reduction in turnaround time because of the improved process speeds and running speeds.
Interviewer: Chris Hall, thank you very much indeed.